Leveraging Facebook Ads to Drive Participation in NJ Memory Screening Initiative
Key results
89 Calls
341 Link Clicks
486 Appointments Booked
Summary
The Global Alzheimer’s Platform Foundation (GAP) sought to increase awareness and participation in their New Jersey Memory Screening Initiative. A targeted Facebook advertising campaign was implemented from October 18th to October 21st, 2021, focusing on adults aged 60+ within a 15-mile radius of screening sites. The campaign utilized both Facebook call ads and conversion ads. In addition, we implemented an appointment booking software on a landing page we designed for the ads so patients could book appointments directly from the ads. The initiative successfully generated significant interest and engagement, driving calls and online appointment bookings.
Location
Cooperation period
Industry
Client
Services used
89 Calls
341 Link Clicks
486 Appointments Booked
Desired Goals
Global Alzheimer’s Platform Foundation (GAP) The primary goal was to drive participation in the New Jersey Memory Screening Initiative. The campaign aimed to reach adults 60+ and encourage them to schedule free memory tests.
The Results
The Facebook conversion campaign effectively generated awareness and drove patients to the landing page with the booking form for the NJ Memory Screening Initiative. The call campaign performed strongly with an above-average click-through rate (CTR) and a below-average cost per click (CPC). The campaign contributed to a significant number of appointments through the appointment booking software and via calls.
Other Successes Include
About Global Alzheimer's Platform Foundation (GAP)
The Global Alzheimer’s Platform Foundation (GAP) is dedicated to accelerating Alzheimer’s research.
Drive Business Growth With Katava Marketing
Whether you need website development, content creation or digital advertising, Katava has you covered. From one-time projects to full-scale marketing support, we tailor our services to fit your needs. If you’re looking for a helping hand or an extension of your team, we’re here to deliver results.
Explore our case studies to see how our digital and creative solutions helped elevate brands to all new heights.
