Boosting Growth and Patient Engagement Through Digital Ads
Key results
209% Increase in Form Submissions from PSA
41% Increase in Phone Call Clicks from Google Ads
41,507 New Users from Paid Search Ads
Summary
Katava Marketing initiated Google Ads campaigns for University Orthopaedic Associates (UOA) in September 2014. To date, these ads have generated over 9 million impressions, resulting in 460,000 clicks and 39,000 conversions. With an average CPC of $1.33 and an average cost per conversion of $14.84, these campaigns have been highly impactful. Since 2014, UOA has expanded significantly, increasing from 3 to 6 locations and from 10 to 24 physicians. Alongside various other marketing channels, the Google Ads campaigns have played a crucial role in boosting patient volume and expanding the practice.
Location
Cooperation period
Industry
Client
Services used
209% Increase in Form Submissions
41% Increase in Phone Call Clicks
41,507 New Users from Paid Search Ads
Challenges & Goals:
Local Competition
UOA has a lot of competition in New Jersey and they wanted to increase their phone calls and form submissions to ultimately increase patient volume.
Paid Search Advertising
Paid Search advertising is a highly effective orthopaedic marketing tactic when used strategically. By utilizing this approach, we can place targeted ads precisely when potential patients are actively seeking orthopaedic solutions.
Our implementation of multiple Google Ads campaigns for UOA’s services is designed to attract and convert new patients who are actively searching, ensuring timely and relevant outreach.
Other Successes Include:
About University Orthopaedic Associates
University Orthopaedic Associates, New Jersey’s leading orthopaedic practice, is dedicated to providing the most current, highest quality, personalized healthcare services available. The group is committed to the pursuit of excellence in orthopaedic treatment, medical education and training, clinical and bench research, and the promotion of community health.
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