Marketing for Hospitals & Health Centers that helps the right patients find you.

Grow your patient base with a digital marketing strategy that builds trust & engagement with your audience.

Describe your project

SINCE 2008 · FORMERLY POINTS GROUP

400+

WEBSITES LAUNCHED

100+

BRANDS DEVELOPED

2.2M

ANNUAL SESSIONS

THE APPROACH

Patient-first, not campaign-first. We’ve offered full-service hospitals & health centers marketing to practices of all sizes since 2008 — brand, web, search, as one.

We craft brands, develop high-performing websites and launch multi-channel marketing campaigns that focus on lead generation for healthcare organizations nationwide.

Our strategic approach to hospital marketing helps your brand stand out from competitors and engage with your community both online and offline.

WHAT WE DO

A better patient experience

Four connected areas of work. Each one strengthens the next, so
the whole program compounds instead of competing for budget.

01

Brand

Build a recognizable brand that tells your hospital’s story, showcases your mission and highlights your commitment to your community. Our services go beyond just logo development. We develop a full brand strategy that impacts your marketing results.

Hospital Branding

Positioning & Messaging

Referral Materials

Communication Strategy

Reputation Management

02

Attract

Using a collaborative effort of local SEO, content creation, PR strategy, paid digital ads and compelling video marketing, we help your hospital or health center beat the competition to the top of search results. Our digital marketing strategy drives targeted leads straight to you.

Hospital SEO

Paid Advertising

AI Search Visibility (GEO)

Video Marketing

Media Buy

03

Convert

The patient experience starts at the first click. Make sure your hospital website is a painless experience for those during their critical time of need. Our website services ensure an impressive, positive user experience regardless of the device being used to find you.

Hospital Websites

Campaign Landing Pages

Online Appointment Booking

04

Retain

Create a cohesive positive patient experience from the very first click to ensure patients keep coming back.

Patient Education

Email Marketing

Automation & CRM

Social Media

HOW WE WORK

A tried and true process

Before we spend a dollar on paid ads, we make sure your message is strong and your infrastructure is built to grow.

STEP 01

Audit & discover

We review your brand, site, search presence and patient journey to uncover your biggest opportunities and challenges.

STEP 02

Strengthen the base

Fixing the foundational channels from branding to your website will ensure higher ROI when marketing starts.

STEP 03

Launch the channels

SEO, paid media, content and email go live as one coordinated program.

STEP 04

Report & adjust

Your dedicated account manager will guide strategic adjustments based on real campaign data.

Tell us about your your hospital goals

Boost your hospital marketing with a better online presence driven by Katava Marketing

Response within one business day

No Pressure Discovery Call

Prefer to talk?973.998.8008

SELECTED WORK

Proven results

Digital and creative solutions that took brands across industries to all new heights.

Full portfolio

Creative · Email Marketing · Healthcare · SEM · SEO · Website Development

Investing in Digital as a Spine Surgery Start-Up

Creative · Digital Advertising · Healthcare · SEO · Social Media Management · Website Development

Driving Exponential Growth: HCA’s Digital Transformation

Digital Advertising · Orthopedics

Boosting Growth and Patient Engagement Through Digital Ads

COMPLIANCE

Built to healthcare standards

Every digital solution we develop can meet the industry regulation or security standard your practice needs.

WCAG 2.2 AAHIPAASSL encrypted

WCAG accessibilityPartnered with leading accessibility solutions for the latest WCAG standards

HIPAA-compliant formsForm & database solutions with extra encryption and security measures

Secure hosting & supportMonitored, maintained and updated — fast and compliant

QUESTIONS

Hospitals & health centers marketing FAQs

No two hospitals, surgery centers or health centers are exactly alike. With over 20 years of experience in legal marketing we have formed a tried and true process to ensure effective results in an efficient manner across all your marketing channels. Before we spend a single dollar on paid digital ads, we ensure your brand message is strong with a marketing infrastructure built to grow. Your dedicated account manager will guide you through this process each step of the way while our other team members tackle your project from every angle.

Hospital marketing is the strategy and set of activities a hospital uses to attract, engage, and retain patients while building trust within the community and strengthening its brand. It combines healthcare expertise with traditional and digital marketing tactics, but with a strong focus on trust, credibility, patient outcomes, and regulatory compliance.

Katava Marketing has over 20 years of experience as a full-service marketing agency that specializes in healthcare marketing across New Jersey and beyond. We offer a comprehensive suite of hospital marketing services, including custom websites, SEO, paid digital ads, branding, and more. Our strategic approach has a proven track record of growth, despite the ever-changing marketing landscape. Our deep understanding of healthcare marketing allows us to deliver more effective and targeted marketing solutions.

Katava Marketing works with healthcare organizations of all sizes and specialties. We cater every marketing plan to match the needs and budget of your business.

Every client gets a designated account manager who guides your business every step of the way. We provide fully customized monthly, quarterly and yearly analytics reports that discuss your marketing strategy’s performance and recommended plan adjustments.