Driving Senior Living Inquiries: Monmouth Crossing Outperformed Industry Benchmarks with Google Ads
Key results
11% Click-Through Rate (CTR)
5% Conversion Rate
Below Industry Average Cost-Per-Conversion
Summary
Over six months, Monmouth Crossing, an assisted living facility, ran targeted Google Ads campaigns to increase visibility, inquiries, and tour requests. By using highly relevant keywords, compelling ad messaging, and optimized landing pages, the campaign achieved an 11% click-through rate, a 5% conversion rate, and a $76.05 cost per conversion. These results indicate strong ad relevance, effective audience targeting, and efficient budget use in a competitive senior care market. The campaign successfully boosted engagement and generated qualified leads, positioning Monmouth Crossing for continued occupancy growth.
Location
Cooperation period
Industry
Client
Services used
11% Click-Through Rate (CTR)
5% Conversion Rate
Below Industry Average Cost-Per-Conversion
Challenges & Goals:
Monmouth Crossing competes with numerous nearby facilities and online referral services. They needed to stand out and effectively communicate their value proposition to families and seniors seeking quality elder care. Their primary goals were to enhance visibility among seniors and families and to increase inquiries and enrollment through targeted online advertising.
About Monmouth Crossing
Monmouth Crossing is an assisted living facility located in Freehold, NJ. They are part of CentraState Healthcare System, offering residents priority access to health care and wellness services.
Grow Your Senior Living Community With Katava Marketing
From targeted Google Ads campaigns to website design and content creation, Katava Marketing specializes in strategies that connect senior living communities with the families and residents who need them most. Whether you need a single project executed or a long-term marketing partner, we’ll tailor our approach to your goals, helping you boost inquiries, increase occupancy, and strengthen your brand’s presence.
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