Blog

3 Ways to Elevate Your School’s Acceptance Packages

From the very first online search, through inquiry and application, your school’s brand message plays a vital role in the enrollment funnel. As families near the end of their admissions journey, your school’s brand plays the most influential role in...

October 2, 2025

Video Marketing

Supercharge Your Business: How Social Media Video Marketing Drives Real Growth

If a picture is worth a thousand words, a video is worth a thousand leads. In today’s digital landscape, consumers are more visual and discerning than ever. A recent study found that a staggering 82% of consumers were convinced to...

September 30, 2025

AI Marketing Healthcare

GEO for Healthcare: Preparing for the Next Era of Search

The way patients search for healthcare information is changing rapidly. Instead of relying solely on Google’s traditional search results, more people are turning to AI-powered generative engines like ChatGPT, Perplexity, and Google’s Gemini. These platforms provide conversational answers, summaries, and...

September 24, 2025

Digital Marketing Social Media

Boost Local SEO with Hyperlocal Social Media Marketing

If you’re trying to rank higher in local search, you’ll probably think about Google Business Profile updates or on-page SEO tweaks. But hyperlocal social media marketing can be a powerful strategy as well. Here’s how to connect the dots between...

September 23, 2025

Education Website Development

6 Online Admissions Forms Best Practices

Online forms are a crucial part of every school’s enrollment process. Most often, they are the first opportunity for admissions teams to gather intel and connect with prospective families. There is a fine balance between gathering as much helpful information...

September 18, 2025

AI Marketing Digital Marketing

6 Tips to Be Visible in AI-Search

The way people search for businesses and information online has changed, and if your marketing and SEO strategies haven’t evolved with it, you could be missing out on the benefits that AI Search has to offer. Over 83% of people...

September 17, 2025

AI Marketing Digital Marketing

AI’s Effect on SEO: The Shifting Landscape of Search Engine Marketing

The world of Search Engine Marketing is evolving, but AI marketing isn’t just a cameo anymore. It’s the co-star. From chatbots to AI-generated answer boxes, generative engines are redefining how businesses compete for visibility. Let’s walk through the changes reshaping...

September 4, 2025

Education Website Development

9 Things To Remove From Your School Website

All of your school’s admissions, advancement, marketing and communications efforts lead back to your school’s website. It’s the key component that turns leads into prospects, and prospects into enrolled students. It drives community engagement, delivers timely announcements and provides a...

September 4, 2025