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Our latest webinar discusses ranking on Facebook and Instagram, challenges with AI driven algorithms, best practices, and what to avoid. In 2022, Facebook and Instagram switched their feed algorithm from a user-connection based ranking to an AI-driven activity-based algorithm to predict what content might be most relevant to you. Since then, social media behavior has changed forever — turning it...
Social media is constantly evolving. Each social media network updates its platform to reflect how users want to consume content — including the formats they want to engage with the most. It’s hard for businesses to keep up with the latest social media best practices and trends. We’ve put together a comprehensive media guide to help your business upload the...
Over the weekend, your perfectly curated square Instagram profile grid disappeared — replaced with a vertical rectangle format instead. As Reels and Stories became the most popular features on Instagram, users began to engage better with vertical, rectangular content more than the iconic squares. While this change is not completely unexpected, Instagram didn’t provide an official announcement or timeline before...
In 2000, Google surpassed Yahoo! to become the world’s largest search engine — only two short years after it first launched in 1998. Since then, Google remained dominant by adding new products and services that created an entire digital ecosystem for individual users and businesses. In early 2024, Google reached record usage with over 6.3 million searches per minute (equivalent...
What is Website Accessibility?
Website accessibility is the practice of building and designing websites and other digital products so that even people with disabilities can use them without complications or barriers. Making the web accessible benefits individuals, businesses, and society. In compliance with the Americans with Disabilities Act (ADA), a set of standards and guidelines called WCAG have been put in...
Apple announced new features coming soon to Apple Business Connect that will seamlessly integrate your business’s visual brand identity into Apple products and services, including Apple Mail, Tap to Pay and Phone Calls. These features will give businesses — even those without a physical location — more control over how they appear to over 1 billion Apple users around the...
On April 24, 2024, the Department of Justice made a final rule regarding updating its regulations for Title II of the Americans with Disabilities Act (ADA). Title II of the ADA requires state and local governments to make sure that all their services, programs, activities and offerings are accessible to people with disabilities. This final rule has specific requirements about...
Each year, Small Business Saturday is strategically positioned during Thanksgiving Weekend between Black Friday and Cyber Monday, making it a prime opportunity to engage with your local community, and ultimately increase consumer spending. This year’s Small Business Saturday is Saturday, November 30, 2024. Is your business ready? If you haven’t started preparing yet, now is the perfect time to start...
October was a busy month for Google. From finalizing the August 2024 Core Update rollout to launching multiple new AI-driven features across Google products, businesses of all industries and sizes need to catch up on all the new digital marketing opportunities they can try on Google platforms soon.
1. AI-Organized Search Result Pages
In an effort to provide users with more personalized...
Email marketing is one of many important digital marketing tools, given how it is a cost-effective way to increase brand awareness and customize your outreach, alongside many other benefits. It can also be successfully aligned with your sales funnel to maximize conversion and ROI.
How exactly do sales funnels and email marketing campaigns go together? Here are the benefits of combining...
