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What is Website Accessibility?
Website accessibility is the practice of building and designing websites and other digital products so that even people with disabilities can use them without complications or barriers. Making the web accessible benefits individuals, businesses, and society. In compliance with the Americans with Disabilities Act (ADA), a set of standards and guidelines called WCAG have been put in...
Apple announced new features coming soon to Apple Business Connect that will seamlessly integrate your business’s visual brand identity into Apple products and services, including Apple Mail, Tap to Pay and Phone Calls. These features will give businesses — even those without a physical location — more control over how they appear to over 1 billion Apple users around the...
On April 24, 2024, the Department of Justice made a final rule regarding updating its regulations for Title II of the Americans with Disabilities Act (ADA). Title II of the ADA requires state and local governments to make sure that all their services, programs, activities and offerings are accessible to people with disabilities. This final rule has specific requirements about...
Each year, Small Business Saturday is strategically positioned during Thanksgiving Weekend between Black Friday and Cyber Monday, making it a prime opportunity to engage with your local community, and ultimately increase consumer spending. This year’s Small Business Saturday is Saturday, November 30, 2024. Is your business ready? If you haven’t started preparing yet, now is the perfect time to start...
October was a busy month for Google. From finalizing the August 2024 Core Update rollout to launching multiple new AI-driven features across Google products, businesses of all industries and sizes need to catch up on all the new digital marketing opportunities they can try on Google platforms soon.
1. AI-Organized Search Result Pages
In an effort to provide users with more personalized...
Email marketing is one of many important digital marketing tools, given how it is a cost-effective way to increase brand awareness and customize your outreach, alongside many other benefits. It can also be successfully aligned with your sales funnel to maximize conversion and ROI.
How exactly do sales funnels and email marketing campaigns go together? Here are the benefits of combining...
It’s widely known that social media marketing offers several advantages for businesses, including increased brand awareness, higher engagement rates, and greater brand loyalty.
If your business is new to social media, or your current social media efforts aren’t paying off, you may want to consider getting your accounts verified. Social media verification has the potential to significantly increase your reach and...
After months of rumors, TikTok finally announced its newest advertising tool that will take on Google and other search engine marketing tools. This month, the short-form video giant rolled out its long-awaited Search Ads Campaign tool which will help advertisers target their ads based on keywords that users are actively typing into the search bar at any given time. This...
Going local with your social media strategy can be an effective way to reach and connect with prospects who may be unaware of your business yet are located practically a stone’s throw away. Known as hyperlocal social media marketing, this strategy offers many advantages for small businesses, including higher engagement and conversion rates.
How exactly does this form of local social...
Though it may be hard to believe, now is the perfect time to start planning your marketing strategy for the upcoming holiday season.
In 2023, about half of consumers started making their holiday purchases in October, and this year’s shopping behavior is likely to be the same. The sooner you can get your holiday marketing plan ready, the higher the number...
