Blog

WordPress vs Finalsite: Building Your Next School Website

School administrators are busy balancing a lot of different priorities all at once; it’s easy to push your school’s website down the priority list. Without proper analysis or website knowledge, it’s difficult to know where to start. It’s no secret...

June 12, 2025

Turn Your Website Into An Impactful Marketing Hub

Website Development

Turn Your Website Into An Impactful Marketing Hub

What do all of your marketing channels — print marketing, social posts, emails and more — all have in common? Despite each marketing channel having their own audience and purpose, they all lead back to your website in some way....

June 3, 2025

Is Facebook Dead? – What is its place in Modern Digital Marketing?

Digital Marketing Social Media

Is Facebook Dead? – What is its place in Modern Digital Marketing?

With all the newer platforms out there like TikTok, Instagram, and LinkedIn, it might feel like Facebook is taking a back seat. However, writing it off entirely is not only premature, but could be a costly misstep in your marketing...

May 27, 2025

Digital Marketing

The Digital Marketing Metrics That Matter

Successful digital marketing campaigns aren’t just built on creative strategy, they’re driven by data. That’s why monitoring the right marketing metrics is essential. These numbers provide insight into what’s working, what needs improvement and how to get the best return...

May 22, 2025

35 Summer Social Media Ideas For Your School

Education Social Media

35 Summer Social Media Ideas For Your School

With graduation excitement in the air and summer just around the corner, your school’s marketing and communications team can focus on what’s next. With less students on campus and fewer community-wide events happening, summer social media can get pretty boring....

May 19, 2025

Meta Descriptions & How to Write Them for Healthcare

Digital Marketing Healthcare

Meta Descriptions & How to Write Them for Healthcare

Investing time and resources into search engine optimization (SEO) is the only way to consistently get your healthcare practice to the top of search results. SEO is the process of optimizing your website content, design and overall user experience for...

May 16, 2025

Email Marketing

7 Email Marketing Mistakes to Avoid

Email marketing is an effective way to build relationships, nurture leads and drive conversions. But like any powerful marketing tool, it can backfire miserably if not done correctly. Here are seven email marketing mistakes that should be avoided if you...

May 13, 2025

So You Want to Rebrand? Here’s What to Expect!

Digital Marketing

So You Want to Rebrand? Here’s What to Expect!

Strong branding is something that many businesses struggle with. While keeping up with and maintaining day-to-day operations takes up significant resources, brand rot occurs when the company’s overall image weakens, deteriorates, or becomes less clear for its audience and clients....

May 8, 2025