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A great marketing infrastructure can help you forge a connection with your audience, build relationships, increase revenue, and much more. Without a good infrastructure in place, your marketing efforts may fall short and be far less fruitful than those of your competitors.
What Is Marketing Infrastructure?
Marketing infrastructure refers to the basic organizational structures, or systems and processes, needed for the successful...
When cash flow is great, revenue is up, and demand is consistently high, you may be tempted to halt your marketing campaign for the sake of saving resources or directing them elsewhere. This may seem like a good idea, but suddenly stopping all marketing efforts can backfire and take your business back to where it all started—negating all your hard...
Each year Google releases a number of algorithm updates. Core updates affect how webpages are ranked and weighed. Each Google algorithm update stems from their mission to instantly provide internet users with relevant and trusted information about a question or topic they are interested in. The August 2024 core update is focused on boosting high-quality, engaging content and demoting low-value,...
Mystery shopping is a decades-old market research technique that can provide your business with great insight into the quality of its customer service and shopping experience for the average consumer. This service is an excellent way to gain an unbiased perspective on your business operations so you can make improvements and changes as necessary.
According to the job search site JobMonkey,...
Trade shows provide your business with the perfect opportunity to showcase its products and services and establish itself as an authority in your industry.
Attending a fall trade show can broaden your reach and generate an exciting buzz about your business that propels both your popularity and revenue.
Here are reasons to showcase your business at the next fall trade show, along...
Launching a new business can be incredibly exciting, especially if you’re confident people will love your products and services. However, simply offering products for sale isn’t quite enough to make it in today’s highly competitive market—you also need an excellent marketing strategy to get noticed, reach your target audience, and stay above the competition.
It’s understandable that a marketing strategy can...
Apple Maps has been the default map app for all iPhones since it was introduced in 2012. After over a decade, Apple Maps is finally available on the web. Although it launched only as a beta version on July 24, the web version still includes many key features of the app such as driving and walking directions, reviews, ordering food,...
Since 2004, Yelp was founded on the mission of building stronger communities by connecting people to the best local businesses for the job needed. Yelp is celebrating its 20th anniversary in a big way — by adding all new features that will increase business visibility online and help customers find answers much quicker.
1. Upgraded Accessibility Tools
“Wheelchair Accessible” is one...
What is a Digital Marketing Strategy?
A digital marketing strategy is a plan on how to use digital channels in a way that aligns with your business goals and brand message. Each digital channel — such as search engine marketing (SEM), social media and video marketing — could have their own schedule, goals and tone of voice. However, the overall digital...
Beginning July 31, 2024, Google will remove call and chat history features from Google Business Profiles (formerly known as Google My Business profiles). The chat feature will be removed entirely and users will no longer be able to contact your business via chat on Google Business Profiles. Users will still be able to contact your business via the click-to-call phone...
