Trade shows provide your business with the perfect opportunity to showcase its products and services and establish itself as an authority in your industry. Attending a fall trade show can broaden your reach and generate an exciting buzz about your business that propels both your popularity and revenue. Here are reasons to showcase your business at the next fall trade show, along...
Launching a new business can be incredibly exciting, especially if you’re confident people will love your products and services. However, simply offering products for sale isn’t quite enough to make it in today’s highly competitive market—you also need an excellent marketing strategy to get noticed, reach your target audience, and stay above the competition. It’s understandable that a marketing strategy can...
Apple Maps has been the default map app for all iPhones since it was introduced in 2012. After over a decade, Apple Maps is finally available on the web. Although it launched only as a beta version on July 24, the web version still includes many key features of the app such as driving and walking directions, reviews, ordering food,...
Since 2004, Yelp was founded on the mission of building stronger communities by connecting people to the best local businesses for the job needed. Yelp is celebrating its 20th anniversary in a big way — by adding all new features that will increase business visibility online and help customers find answers much quicker. 1. Upgraded Accessibility Tools “Wheelchair Accessible” is one...
What is a Digital Marketing Strategy? A digital marketing strategy is a plan on how to use digital channels in a way that aligns with your business goals and brand message. Each digital channel — such as search engine marketing (SEM), social media and video marketing — could have their own schedule, goals and tone of voice. However, the overall digital...
Beginning July 31, 2024, Google will remove call and chat history features from Google Business Profiles (formerly known as Google My Business profiles). The chat feature will be removed entirely and users will no longer be able to contact your business via chat on Google Business Profiles. Users will still be able to contact your business via the click-to-call phone...
Visual search is gaining huge momentum in digital marketing right now, especially given how rapid improvements to artificial intelligence (AI) are driving this popular search trend. Here’s what you need to know about visual search marketing, and how to include this exciting and revenue-boosting practice in your digital marketing and search engine optimization (SEO) strategies. What Is Visual Search Marketing? Visual search marketing...
Having a website with inaccessible features and content can often prevent people with disabilities from gaining equal access to your information. Website accessibility is an inclusive practice that helps ensure all your visitors—including those with disabilities—can use your website seamlessly and without difficulty, and have a positive experience. Making accessibility part of your website design can help your business reach a...
Search engine optimization, or SEO for short, is a digital marketing practice that focuses on helping your website rank high in search engines like Google and Bing. Content quality is one of many essential components of SEO. Google will rank your website higher in Search if it features high-quality content, because great content offers value and provides users with a better...
If your business isn't already using TikTok, it may be time to consider jumping on board. This app, which gives its users the option to create and watch short-form video content, is currently one of the fastest-growing social media networks in the world! From 2020 to 2024, TikTok grew its user base by 435 million — equating to an overall...