Blog

How Website Design Impacts Revenue

A high-quality and well-designed website is an absolute necessity no matter what your industry. Your online presence is powerful to the extent it can make or break your reputation — and your revenue. According to the inbound marketing experts at...

February 27, 2025

ChatGPT and Healthcare: What You Should Know

Digital Marketing Healthcare

ChatGPT and Healthcare: What You Should Know

Chatbots and other AI-driven content tools are innovations that are here to stay for the foreseeable future. Just two months after its November 2022 launch, Open AI’s artificial intelligence (AI) chatbot, ChatGPT, had already reached 100 million users. What is...

February 11, 2025

What the Best School Websites Have In Common

Education Website Development

What the Best School Websites Have In Common

Are you wondering why your school isn’t receiving the same number of website visitors or online inquiries as your competitors? It’s time to take a critical look at your school website. Whether you are trying to improve your school’s position...

February 11, 2025

Webinar Recap

Webinar Recap: Understanding AI-driven Social Media Algorithms and Best Practices

Our latest webinar discusses ranking on Facebook and Instagram, challenges with AI driven algorithms, best practices, and what to avoid. In 2022, Facebook and Instagram switched their feed algorithm from a user-connection based ranking to an AI-driven activity-based algorithm to...

February 4, 2025

Digital Marketing

2025 Social Media Media Size Guide

Social media is constantly evolving. Each social media network updates its platform to reflect how users want to consume content — including the formats they want to engage with the most. It’s hard for businesses to keep up with the...

January 24, 2025

Digital Marketing

Instagram Updates The Profile Grid

Over the weekend, your perfectly curated square Instagram profile grid disappeared — replaced with a vertical rectangle format instead. As Reels and Stories became the most popular features on Instagram, users began to engage better with vertical, rectangular content more...

January 24, 2025

Google’s Search Market Share Surprisingly Drops

Digital Marketing

Google’s Search Market Share Surprisingly Drops

In 2000, Google surpassed Yahoo! to become the world’s largest search engine — only two short years after it first launched in 1998. Since then, Google remained dominant by adding new products and services that created an entire digital ecosystem...

January 17, 2025

Digital Marketing Education Website Development

How to Ace These 4 Admissions FAQs

Your school’s admissions office deals with questions from prospective families and education consultants all day long. A lot of families will be just starting their boarding school journey through online research and personal conversations. They’re balancing their daily parent duties...

January 17, 2025