Blog

Webinar Recap: Understanding AI-driven Social Media Algorithms and Best Practices

Our latest webinar discusses ranking on Facebook and Instagram, challenges with AI driven algorithms, best practices, and what to avoid. In 2022, Facebook and Instagram switched their feed algorithm from a user-connection based ranking to an AI-driven activity-based algorithm to...

February 4, 2025

Digital Marketing

2025 Social Media Media Size Guide

Social media is constantly evolving. Each social media network updates its platform to reflect how users want to consume content — including the formats they want to engage with the most. It’s hard for businesses to keep up with the...

January 24, 2025

Digital Marketing

Instagram Updates The Profile Grid

Over the weekend, your perfectly curated square Instagram profile grid disappeared — replaced with a vertical rectangle format instead. As Reels and Stories became the most popular features on Instagram, users began to engage better with vertical, rectangular content more...

January 24, 2025

Google’s Search Market Share Surprisingly Drops

Digital Marketing

Google’s Search Market Share Surprisingly Drops

In 2000, Google surpassed Yahoo! to become the world’s largest search engine — only two short years after it first launched in 1998. Since then, Google remained dominant by adding new products and services that created an entire digital ecosystem...

January 17, 2025

Digital Marketing Education Website Development

How to Ace These 4 Admissions FAQs

Your school’s admissions office deals with questions from prospective families and education consultants all day long. A lot of families will be just starting their boarding school journey through online research and personal conversations. They’re balancing their daily parent duties...

January 17, 2025

Wondering How to Increase Patient Volume? We’ll Be Your Guide

Digital Marketing Healthcare

Wondering How to Increase Patient Volume? We’ll Be Your Guide

High patient volume is essential to keeping the doors of your healthcare practice open and competing with urgent care centers and walk-in clinics. If you’ve been brainstorming on how to improve your digital marketing strategy to increase patient volume, we’re...

January 5, 2025

Education Website Development

3 Common Admissions Web Page Mistakes

Your admissions web page plays a critical role in your school’s ability to connect with education consultants, prospective students and families. The user experience of your website – including content, layout, image and design choices – influences a family’s decision...

December 19, 2024

Does Email Marketing Work for Gen Z Healthcare Patients?

Email Marketing Healthcare

Does Email Marketing Work for Gen Z Healthcare Patients?

You may have heard the latest outcry from marketers saying that email is slowly dying in the hands of Gen Z, with some proclaiming that it’s already dead. While these claims can be alarmist and over-exaggerated, it’s true that Gen...

December 9, 2024