Blog

Layers of WordPress Web Hosting and Maintenance

Launching a website is an exciting step for every business owner. Before your site goes live, it’s crucial to understand the foundations that make it accessible and secure for visitors around the world. Website hosting might seem complex at first....

July 28, 2025

AI Marketing

Perplexity Launches New AI Browser

The AI revolution continues to shake up the digital marketing world every 24-hour news cycle. This time Perplexity is in the spotlight with the launch of their new AI web browser, Comet, that is now available in beta for desktop...

July 25, 2025

AI Marketing Digital Marketing

Google Launches Gemini 2.5 Pro

It’s no secret that Google is heavily investing in AI-powered features as their future of online search. If you’ve searched on Google over the past year, you’ve likely noticed their AI Overview feature at the very top of search results....

July 21, 2025

Education

Managing Summer Melt: 5 Tips to Avoid School Enrollment Attrition

During the summer months, it’s not uncommon for a newly enrolled student/family to start getting cold feet about the enrollment decision they made back in the Spring. Once the excitement of the admission process, revisit days and making the enrollment...

July 14, 2025

AI Marketing Digital Marketing

AI Marketing With OpenAI and Shopify Partnership

ChatGPT’s parent company, OpenAI, has partnered with Shopify to bring a native online shopping experience within the ChatGPT platform. This partnership established an integration that allows for ChatGPT users to browse catalogs, compare features or pricing, and purchase products from...

July 14, 2025

Digital Marketing Healthcare

3 Reasons Your Healthcare Practice Should Use Yelp

You’ve created your healthcare practice brand. You’ve launched your website. You’ve created your social media profiles. What’s your next healthcare marketing move? Every healthcare marketing strategy should focus on building a consistent and powerful online presence that boosts your practice’s...

July 14, 2025

Digital Marketing

Instagram vs. LinkedIn: Where Should You Be Investing Your Ad Budget in 2025?

Let’s talk about social media advertising. If you’ve been managing paid campaigns for more than a week, you already know the golden rule: it depends. Which platform, which format, which audience—none of it is one-size-fits-all. But here we are, mid-2025,...

July 7, 2025