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Testimonials have become the digital version of word-of-mouth marketing, increasing brand awareness and credibility throughout the online world. It’s no secret that online reviews are a crucial part of marketing. A lot of marketers think the work stops here. However, collecting positive reviews is only the first step. The challenge continues with finding the creative inspiration to use positive testimonials...
The last few months of 2023 brought a big change to the digital marketing world —the end of third-party cookies (also known as tracking codes or tracking pixels). Digital marketing experts have been anticipating this restriction for quite some time now. In fact, Europe has been placing restrictions on third-party cookies since May 2018 through the General Data Protection Regulation...
The NFL Super Bowl is recognized as the highest-rated and highest-watched televised event each year in the United States. The game itself often takes a backseat to its iconic, star-studded halftime performances and highly-anticipated commercials. However, commercial advertising has been a hot button topic in advertising since streaming dominated over cable for the first time in 2022. Considering how much...
As a business owner, you understand the importance of marketing your business to attract new customers and stay competitive in your industry. However, with inflation on the rise, it’s important to adjust your digital advertising budget to ensure that you’re still receiving the same level of return on investment. In this blog, we’ll explore how to adjust your business’s digital...
We read an article questioning the importance of patient testimonials in healthcare marketing. The author made a vague claim that healthcare content “seems to be geared to specific patient experiences” rather than “provide readers with factual information on health-related topics” to reach target audiences. The author argued that, in participating in the latter, the content and its source become trustworthy.
As...
Optimizing your Google search ads can seem like a challenging, ongoing task with so many features and options available to you. However, with the right strategy and knowing the areas to focus on first, you can optimize your ad budget and get the most out of your Google Ads campaign.
Here are five tips to help you optimize your Google search...
Having a strong online presence is crucial for businesses. Local SEO plays a pivotal role in ensuring your business appears prominently in local search results, making it easier for customers to find you. Here’s what local SEO entails and how you can craft a successful strategy to elevate your business’s online visibility.
What is Local SEO?
Local SEO is all about optimizing...
Pay-Per-Click (PPC) advertising offers an effective way to reach a targeted audience actively seeking medical services. However, the competitive nature of the healthcare industry in the digital space requires a strategic approach to make the most of your PPC campaigns. Here are some essential tips and strategies to help medical practices navigate PPC advertising successfully.
Set Clear Goals
Before diving into PPC...
To Video or Not to Video?
The way we consume and produce media is evolving daily. One of the most powerful forms of media that is shaping the way we take in information is video. From tutorials, informational, or even commercials video is one of the most engaging and popular ways to intake media very quickly. According to a study by...
Too often in digital marketing we focus on the individual parts of a campaign without focusing on the whole customer experience. The first impression you make with new customers occurs well before they are greeted at your storefront; it all starts online.
Digital marketing is not simply choosing the right keyword or writing the right ad copy that will make your...
