Blog

Big Updates to Yelp This Summer

Since 2004, Yelp was founded on the mission of building stronger communities by connecting people to the best local businesses for the job needed. Yelp is celebrating its 20th anniversary in a big way — by adding all new features...

July 29, 2024

Digital Marketing

Ultimate SEM Audit Guide

What is a Digital Marketing Strategy? A digital marketing strategy is a plan on how to use digital channels in a way that aligns with your business goals and brand message. Each digital channel — such as search engine marketing...

July 29, 2024

Google Discontinues Call Tracking on Business Profiles

Digital Marketing

Google Discontinues Call Tracking on Business Profiles

Beginning July 31, 2024, Google will remove call and chat history features from Google Business Profiles (formerly known as Google My Business profiles). The chat feature will be removed entirely and users will no longer be able to contact your...

July 22, 2024

Digital Marketing

Visual Search

Visual search is gaining huge momentum in digital marketing right now, especially given how rapid improvements to artificial intelligence (AI) are driving this popular search trend. Here’s what you need to know about visual search marketing, and how to include...

July 15, 2024

Website Development

Website Accessibility Requirements

Having a website with inaccessible features and content can often prevent people with disabilities from gaining equal access to your information. Website accessibility is an inclusive practice that helps ensure all your visitors—including those with disabilities—can use your website seamlessly...

July 8, 2024

Weekly SEO Blogs: Does Your Business Need Them?

Digital Marketing

Weekly SEO Blogs: Does Your Business Need Them?

Search engine optimization, or SEO for short, is a digital marketing practice that focuses on helping your website rank high in search engines like Google and Bing. Content quality is one of many essential components of SEO. Google will rank...

July 1, 2024

TikTok Trends: Basic Strategies for Your Business

Digital Marketing

TikTok Trends: Basic Strategies for Your Business

If your business isn’t already using TikTok, it may be time to consider jumping on board. This app, which gives its users the option to create and watch short-form video content, is currently one of the fastest-growing social media networks...

June 25, 2024

9 Click-Worthy Email Campaigns for Summer

Email Marketing

9 Click-Worthy Email Campaigns for Summer

Regardless of your industry, everyone can relate to the thrilling start of summer. It’s a time for celebration and reward. As the school year ends and the summer heat kicks in, consumer spending increases significantly. Every family’s idea of the...

June 21, 2024