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Explaining UserWay: Free vs. Pro Widget

What is Website Accessibility? Website accessibility is the practice of building and designing websites and other digital products so that even people with disabilities can use them without complications or barriers. Making the web accessible benefits individuals, businesses, and society....

November 13, 2024

New Branding Features in Apple Business Connect

Digital Marketing

New Branding Features in Apple Business Connect

Apple announced new features coming soon to Apple Business Connect that will seamlessly integrate your business’s visual brand identity into Apple products and services, including Apple Mail, Tap to Pay and Phone Calls. These features will give businesses — even...

November 7, 2024

How to Manage Social Media Bots in Healthcare

Healthcare Social Media

How to Manage Social Media Bots in Healthcare

Social media bots are impossible to avoid on public business profiles. Healthcare practices and medical companies rely on social media to connect with new and current patients or customers. It can easily become discouraging when marketing teams open up social...

November 3, 2024

Giving Tuesday Tips to Boost Your School’s Annual Fund

Digital Marketing Education Email Marketing

Giving Tuesday Tips to Boost Your School’s Annual Fund

Giving Tuesday is the Tuesday after Thanksgiving. Is your school ready? The season of giving is a competitive time of year. Your school will not be the only business asking your community for a financial contribution. Whether it’s a holiday...

November 2, 2024

New Federal Rule on Accessibility Requirements for State and Local Government Provided Websites

Website Development

New Federal Rule on Accessibility Requirements for State and Local Government Provided Websites

On April 24, 2024, the Department of Justice made a final rule regarding updating its regulations for Title II of the Americans with Disabilities Act (ADA). Title II of the ADA requires state and local governments to make sure that...

October 31, 2024

YouTube Keyword Planning For Healthcare Practices

Creative Digital Marketing Healthcare

YouTube Keyword Planning For Healthcare Practices

We said it once before and we’ll say it again, VIDEO! VIDEO! VIDEO! Video is an extremely important part of marketing your practice and should be a large focus each year. Platforms like YouTube make it very easy to categorize...

October 24, 2024

Step-By-Step Small Business Saturday Prep

Digital Marketing

Step-By-Step Small Business Saturday Prep

Each year, Small Business Saturday is strategically positioned during Thanksgiving Weekend between Black Friday and Cyber Monday, making it a prime opportunity to engage with your local community, and ultimately increase consumer spending. This year’s Small Business Saturday is Saturday,...

October 23, 2024

3 New AI Features in Google You Need to Try

Digital Marketing

3 New AI Features in Google You Need to Try

October was a busy month for Google. From finalizing the August 2024 Core Update rollout to launching multiple new AI-driven features across Google products, businesses of all industries and sizes need to catch up on all the new digital marketing...

October 14, 2024