- Sort Blog:
- All
- Business Development
- Digital Marketing
- Email Marketing
- Healthcare Marketing
- Marketing Strategy
- Reputation Management
- SEO and Content
- Social Media
- Video and Photo
- Website Development
We read an article questioning the importance of patient testimonials in healthcare marketing. The author made a vague claim that healthcare content “seems to be geared to specific patient experiences” rather than “provide readers with factual information on health-related topics” to reach target audiences. The author argued that, in participating in the latter, the content and its source become trustworthy.
As...
Optimizing your Google search ads can seem like a challenging, ongoing task with so many features and options available to you. However, with the right strategy and knowing the areas to focus on first, you can optimize your ad budget and get the most out of your Google Ads campaign.
Here are five tips to help you optimize your Google search...
Having a strong online presence is crucial for businesses. Local SEO plays a pivotal role in ensuring your business appears prominently in local search results, making it easier for customers to find you. Here’s what local SEO entails and how you can craft a successful strategy to elevate your business’s online visibility.
What is Local SEO?
Local SEO is all about optimizing...
Pay-Per-Click (PPC) advertising offers an effective way to reach a targeted audience actively seeking medical services. However, the competitive nature of the healthcare industry in the digital space requires a strategic approach to make the most of your PPC campaigns. Here are some essential tips and strategies to help medical practices navigate PPC advertising successfully.
Set Clear Goals
Before diving into PPC...
To Video or Not to Video?
The way we consume and produce media is evolving daily. One of the most powerful forms of media that is shaping the way we take in information is video. From tutorials, informational, or even commercials video is one of the most engaging and popular ways to intake media very quickly. According to a study by...
Too often in digital marketing we focus on the individual parts of a campaign without focusing on the whole customer experience. The first impression you make with new customers occurs well before they are greeted at your storefront; it all starts online.
Digital marketing is not simply choosing the right keyword or writing the right ad copy that will make your...
Patient experience, satisfaction and engagement are intertwined, but each has slightly different nuances. In today’s age of medical consumerism, patients are taking a more active role in their healthcare, which means that patient expectations are elevated. They want more. They demand more. And their opinions matter more.
What Is Patient Experience?
Patient experience, as defined by the Beryl Institute, is “the sum...
Online reviews play a crucial role in search engine optimization (SEO) for businesses across all industries. Search engines want to serve their users with the most relevant sources based on what they are searching for. Nothing will make a brand more irrelevant than a bad online rating. Bad reviews position a brand to be unreliable and untrustworthy. It will stop...
Using holidays in social media posts as a way to promote your business seems like a gimme. December is a bonanza of holiday opportunities where you can target just about every audience and demographic in a non-stop holiday haze.
But, should you?
Although using holidays in social media may seem like a no brainer, you could be negatively impacting your brand in...
You may have heard the latest outcry from marketers saying that email is slowly dying in the hands of Gen Z, with some proclaiming that it’s already dead. While these claims can be alarmist and over-exaggerated, it’s true that Gen Z is changing the game when it comes to email marketing. But with research showing that 58% of Gen Zers...
