Blog

Website Accessibility Requirements

Having a website with inaccessible features and content can often prevent people with disabilities from gaining equal access to your information. Website accessibility is an inclusive practice that helps ensure all your visitors—including those with disabilities—can use your website seamlessly...

July 8, 2024

Weekly SEO Blogs: Does Your Business Need Them?

Digital Marketing

Weekly SEO Blogs: Does Your Business Need Them?

Search engine optimization, or SEO for short, is a digital marketing practice that focuses on helping your website rank high in search engines like Google and Bing. Content quality is one of many essential components of SEO. Google will rank...

July 1, 2024

TikTok Trends: Basic Strategies for Your Business

Digital Marketing

TikTok Trends: Basic Strategies for Your Business

If your business isn’t already using TikTok, it may be time to consider jumping on board. This app, which gives its users the option to create and watch short-form video content, is currently one of the fastest-growing social media networks...

June 25, 2024

9 Click-Worthy Email Campaigns for Summer

Email Marketing

9 Click-Worthy Email Campaigns for Summer

Regardless of your industry, everyone can relate to the thrilling start of summer. It’s a time for celebration and reward. As the school year ends and the summer heat kicks in, consumer spending increases significantly. Every family’s idea of the...

June 21, 2024

100+ Summer Social Media Holiday Calendar

Digital Marketing

100+ Summer Social Media Holiday Calendar

Social media is the best place for businesses to increase brand awareness and strengthen their community by showing support for relevant causes. The most effective social media strategies start with a content calendar that is built around trends but still...

June 3, 2024

How Small Businesses Can Benefit from Summer Box Office Duds

Digital Marketing Video Marketing

How Small Businesses Can Benefit from Summer Box Office Duds

Historically, Memorial Day Weekend has been the biggest movie weekend of the year, kicking off blockbuster season. Even just two years ago, Top Gun: Maverick became the highest-grossing Memorial Day Weekend release of all time. This year, the summer blockbuster...

May 29, 2024

Digital Marketing Video Marketing

The Comeback of Long-Form Video Content

At launch, TikTok started out as a mobile-only platform for 15-second videos. Since then, the app has been downloaded 2.7 billion times worldwide — becoming a global phenomenon that changed video marketing forever — and has evolved into so much...

May 28, 2024

Do’s and Don’ts of Using Generative AI in Content Marketing

Digital Marketing

Do’s and Don’ts of Using Generative AI in Content Marketing

AI tools such as ChatGPT, Scribe and GPT-4 are highly appealing to many businesses and practices, and they hope these convenient and inexpensive tools can fulfill all their content marketing needs. Unfortunately, many businesses have yet to learn that AI...

May 17, 2024