Boost visibility in AI search with a comprehensive GEO strategy in a rapidly changing AI-driven world.
User-Focused Results
New Age of Search
Generative Engine Optimization (GEO) is the process of strategically optimizing your website and all your other online content to boost your brand’s visibility in AI-powered generative engine responses and summaries.
Much like traditional SEO, generative engine optimization is not a “set it and forget” technique. Both have the same goal of boosting your brand’s visibility and engagement online with your relevant target audience. The main difference stems from the desired output; since generative engines produce new content as their output, they require all-new data retrieval and ranking algorithms that we’ve never seen before. While AI search marketing is a long-term game, we build a foundation fast. We identify your largest opportunities and roadblocks stopping you from getting there.
Is your business being seen in AI search by your target audience? If not, you’re missing out on valuable leads. Katava Marketing can help.
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Explore our case studies to see how our digital and creative solutions helped elevate brands to all new heights.
Our AI Search Essentials
Our first step when partnering with you for GEO services is to perform a comprehensive brand analysis and AI visibility audit that goes through all the major elements of your website, content strategy, search performance, online reputation and more.
Competitor Analysis
User Experience
LLM Crawlers
Custom Content
Local Citations
Online Reviews
Analytics & Reporting
A Better ROI From GEO Starts Here
AI marketing doesn’t happen in a vacuum. You need a good digital foundation across every channel that AI-powered generative engines pull data from.
Website Development
As the centralized hub of all your marketing, your website is the most important channel your business needs.
With Katava Marketing, your brand’s website can have:
- Creative storytelling that showcases your brand’s mission and value
- Professional design that makes a lasting positive impression
- Full responsiveness across all modern devices
- Scalability to grow alongside your business
Social Media
We help build a mixed-media social media strategy that tells your brand’s story and engages with your target audience.
With Katava Marketing, your brand’s social media can have:
- High quality, branded graphics & videos
- Consistent branding across every channel for easier brand recognition
- Engaging content that drives awareness, engagement and website traffic
Video Marketing
As the world’s second largest search engine, YouTube shouldn’t be ignored in your digital marketing strategy.
With Katava Marketing, your brand’s video marketing can have:
- High quality, branded video content strategy that drives views
- Multi-purpose content that can be used across every digital channel from website to social and more
GEO FAQs
No two businesses are exactly alike and the same goes for AI. Our team of experienced digital marketing experts, content writers and web designers tackle your AI marketing from every angle. If you don’t have a defined AI strategy, your business is missing out.
Generative Engine Optimization (GEO) is the process of strategically optimizing your website and all your other online content to boost your brand’s visibility in AI-powered engine responses and AI-generated summaries.
Generative engines refer to AI-powered technology that creates new content, like text, images, code or other media formats in response to the user’s input prompt. The generative engines — like OpenAI’s ChatGPT and Microsoft’s CoPilot — are trained on massive amounts of data that continues to grow with more user input. The key difference between a generative engine and a traditional search engine like Google is that generative engines create something new as their output rather than simply retrieving existing information like a search engine’s output.
There’s no fixed timeline. If your pages are quickly crawled and indexed by Google, you’re more likely to become visible to AI platforms but it’s not guaranteed. AI engines don’t just index; they evaluate and generate new content — considering your website structure, trustworthiness, credibility and more before quoting or referencing your content.
The key difference between a generative engine and a traditional search engine like Google is that generative engines create something new as their output rather than simply retrieving existing information like a search engine’s output. Both GEO and SEO have the same goal of boosting visibility and engagement online with a relevant audience that is actively searching for products and services you offer. In order to produce more complex outcomes, generative search engines pull data in real-time. They also pull from thousands of sources that don’t have the same ranking weight as Google’s ranking algorithm.
Multi-Channel Marketing Strategy
Whether you need website development, content creation or digital advertising, Katava has you covered. From one-time projects to full-scale marketing support, we tailor our services to fit your needs. If you’re looking for a helping hand or an extension of your team, we’re here to deliver results.
