Updated Business Materials
The branding refresh began with updated printed materials for their active community members, as well as printed admissions marketing materials for new prospective students.
Notable Impacts
Launched Video Marketing
As a private school that wasn’t utilizing video marketing, they knew they wanted to focus on this new channel.
Upgraded Social Media Marketing
With the use of new video and updated brand positioning, social media engagement soared.
Summary
Stuart Hall School was looking for a creative partner who could bring their school’s longstanding brand to new life across all their marketing platforms.
- Client
- Stuart Hall School
- Location
- Staunton, VA
- Industry
Private School
- Services used
The Work
Challenges & Goals
Introducing a New Head of School
With the announcement of the New Head of School, Stuart Hall School wanted to ensure their mission statement, future vision of the school and overall brand positioning was encouraging to the school’s entire community during this transitional period.
Out-Dated Marketing Materials
Stuart Hall School was looking to revamp their admissions marketing efforts with an all-new print package that showcases all the new and improved school has to offer. This became pieces to a larger admissions marketing campaign that also included a new social media strategy that involved much more video.
About Stuart Hall School
Founded in 1844, Stuart Hall School is an independent boarding and day school for grades 6-12 located in the historic Staunton, Virginia.