Developing a Unified Sports Medicine Program
Key results
Unified Sports Medicine Program
Statewide Recognition
Corporate Sponsorship with NY Jets
Summary
Atlantic Health wanted to create a system-wide sports medicine program, but was challenged by fragmented services, practices and visions as to what a sports program should be. Katava Marketing provided a structured approach and was asked to not only develop a strategy and vision for the sports medicine program, but also help to implement it. Katava Marketing worked directly with the CEO, the head of the Sports Medicine Program and other senior executives to achieve the desired goals.
Unified Sports Medicine Program
Statewide Recognition
Corporate Sponsorship with NY Jets
Challenges & Goals:
The biggest challenge was the fragmented approach and lack of vision for a sports medicine program. As a result, there was very little willingness across the providers to support such a program. Katave utilized its structured approach and methodology and a fully integrated change management approach to get a buyin for the vision across the sports medicine providers, which was a crucial success factor for the engagement.
Other specialties copied our approach and implemented similar programs for their specialties.
About Atlantic Health System
The Atlantic Health System is a major non-profit healthcare network in New Jersey and the NY metro area, known for its hospitals (like Morristown, Overlook, Chilton), extensive care sites offering comprehensive services from acute care to rehabilitation, with a physician-led structure and a commitment to quality, accessible care.
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