Digital Publishing Products
Key results
Accurate Production Schedule
Steady Revenue Stream
Setting an Industry Standard
Summary
Katava Marketing was asked to take the lead role in the creation of 5 new digital publishing products for their Life Science Industry segment. Katava Marketing was project managing the two year project including the development of the go to market strategy.
Location
Industry
Client
Accurate Production Schedule
Steady Revenue Stream
Setting an Industry Standard
Challenges & Goals:
One of the biggest challenges was the need to coordinate very complex processes and product development activities across many countries, time zones and 4 different continents. Our fully integrated Change Management framework helped in the management of the project and ensured the buy-in from all stakeholders.
The project was one of the first significant moves from print publishing to digital products. As such it became a blueprint for future product development.
About Wolters Kluwer
Wolters Kluwer is a Dutch multinational company that provides information, software, and services for accountants, doctors, lawyers, and other professionals. The company serves legal, business, tax, accounting, finance, audit, risk, compliance, and healthcare markets.
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