
Referral Marketing Materials for Orthopedics
Key results
Consistent Brand Identity
Referral Marketing Materials

Summary
Churchill Orthopedic Rehabilitation engaged with Katava Marketing for a referral marketing campaign that included print marketing designs with the goal of increasing brand awareness and engagement with referring physicians in the surrounding area.
Location
Cooperation Period
Industry
Client
Services used
Brand Recognition
Referral Marketing


Challenges and Desired Goals
Consistent Branding Through Print
With the primary goal of introducing the brand and engaging with potential referring physicians, Churchill Orthopedic Rehabilitation wanted to ensure every referral marketing material and advertisement maintained a consistent brand identity across all channels and mediums regardless of size. Each print design needed to reflect the professionalism and high-quality standards Churchill Orthopedic Rehabilitation strives for when it comes to patient care. Katava Marketing’s creative team designed an entire print design system that reflected their visual brand identity, mission and value proposition. The easily recognizable brand elements were used throughout all their marketing channels from website, print design, social media, emails and more.
Referral Marketing to the Right Physicians
Print costs add up quickly, so Katava Marketing took a strategic approach to determine the best practices and hospital organizations to target in this referral marketing campaign. We aligned the target audience of the campaign with the practice’s goals for patient growth in particular services and conditions.
About Churchill Orthopedic Rehabilitation
Servicing Teaneck, NJ and beyond, Churchill Orthopedic Rehabilitation is committed to helping patients regain mobility and resume daily activities with confidence.
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