Government Marketing

Discover Our Proven Full-Service Marketing Strategy For Government Programs & Agencies

Community-Focused Results

Trust The Experts in Government Marketing

Katava Marketing has offered full-service marketing to government programs and agencies of all sizes since 2008. We craft brands, develop high-performing websites and launch multi-channel marketing campaigns that focus on program awareness and community engagement for local and state governments in New Jersey, New York and beyond. We deliver fully integrated marketing solutions on time and on budget based on a government agency’s needs. We have a proven track record of building a digital infrastructure your government agency needs.

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Healthcare Websites Launched

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New Healthcare Brands Developed

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Annual Client Website Sessions

Case Studies

Explore our case studies to see how our digital and creative solutions helped elevate government programs to all new heights.

Full Portfolio

Is Your Government Website ADA Compliant?

State and local governments must make sure that their web content and mobile apps meet WCAG 2.1, Level AA within two or three years of when the Federal Rule was published on April 24, 2024, depending on their population:

  • Government entities serving 50,000 or more persons: April 24, 2026
  • Government entities serving 49,999 or under persons: April 26, 2027
  • Special district governments: April 26, 2027

After this time, state and local governments must continue to make sure their web content and mobile apps meet WCAG 2.1, Level AA.

Katava Marketing has a proven track record of helping websites achieve ADA compliance. We partner with the leading website accessibility solutions to ensure seamless compliance and ongoing maintenance.

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A Marketing Infrastructure Built
With Your Community In Mind

Government Program Branding
Whether your government program is just getting started or has been established for decades, we ensure your brand reflects your true mission to your community and the value of the services you offer. No matter how your community members find you, your brand will make a positive, lasting impression.
Government Websites
Every government website we design and develop is focused on community awareness, community engagement and a positive user experience. Government websites play a critical role in keeping the community informed. We establish an easy, approachable and seamless experience from the very first click.
Digital Marketing
Access to your government programs in a time of need should be easy regardless of the device they are using . Using a collaborative effort of local SEO, social media, video marketing and traditional print marketing, we help your government program reach the right community members in need.
Community Education
Not only will our custom content creation get your government program to the top of search results, it will also serve as educational material that will empower your audience to be active members of their community. We find necessary creative solutions to communicate the value of your program.
Program Retention
Whether you are looking to grow your government program or retention, email marketing provides a distraction-free environment you won’t want to miss out on. Email marketing helps you promote your offerings, and creates a personalized connection to your community with the latest updates.
Government SEO
With 77% of people searching online before making a decision, your government program needs to compete for a top spot in search results. Whether you’re expanding geographically, offering new services or just looking to grow visibility, our search engine optimization experts help get you on the first page of search results.

Government Marketing Services We Offer:

Brand Messaging
Logo Design
Office Signage
Business Suite Materials
Print Design
Mixed-Media Advertising
Website Development
Website Redesign
Website Hosting
Custom Content Creation
SEO
AI Search Marketing
Paid Digital Ads
Social Media
Video Marketing
Paid Social Ads
Reputation Management
…and so much more
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Government Marketing FAQs

No two government programs are exactly alike. With over 20 years of experience in marketing for industries that keep communities healthy and strong – specializing in government programs, healthcare, education and more – we have formed a tried and true process to ensure effective results in an efficient manner across all your marketing channels. Before we spend a single dollar on paid digital ads, we ensure your brand message is strong with a marketing infrastructure built to grow. Your dedicated account manager will guide you through this process each step of the way — while our other team members tackle your project from every angle.

Government marketing is the process of promoting products, services, or solutions specifically to government agencies, programs and public-sector organizations at the local, state, or federal level. Rather than more traditional consumer marketing, government marketing focuses on awareness and community engagement rather than sales.

Katava Marketing has over 20 years of experience as a full-service marketing agency that specializes in industries that keep communities healthy and strong, including government programs, healthcare, education and local businesses of all sizes across New Jersey and beyond.

We offer a comprehensive suite of government marketing services, including custom websites, informational SEO, paid digital ads, program branding, and more. Our community-first approach has a proven track record to program awareness and growth. Our deep understanding of government programs allows us to deliver more effective and targeted marketing solutions.

Every client gets a designated account manager who guides your business every step of the way. We provide fully customized monthly, quarterly and yearly analytics reports that discuss your marketing strategy’s performance and recommended plan adjustments.

Is Your Government Program Visible Online?

If your government website isn’t reaching the first page of search results, your patients will choose the competitors that are. The user experience often starts with search results at any given moment of need. If you’re ready to start competing, contact us today.