Higher Education Marketing

Increase College Admissions With Our Proven Student-First Higher Education Marketing Approach

Student-Focused Results

Boost College Admissions

Katava Marketing offers full-service admissions, enrollment and advancement marketing to public and private colleges or universities all over the country. Our student-first approach reflects the mission and vision of the higher education institutions we serve. By bringing together an integrative marketing strategy, we help the right higher ed students find their way to you.

With 67% of people using search engines as their first tool when researching colleges and universities, an impressive digital presence is key to every private school marketing strategy. Our team excels at creative problem solving to ensure your business is built to connect with your audience. We collaborate with you to craft a unique brand and marketing strategy across all the channels your audience is using daily.

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New Healthcare Brands Developed

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Case Studies

Explore our case studies to see how our digital and creative solutions helped elevate brands to all new heights.

Full Portfolio

Increase University Admissions
With A Better Student Experience

Higher Ed Branding
We collaborate with you to craft a student-driven brand that reflects the true mission of your college or university and the value you provide to your students.
Impressive College Websites
Every college website we develop is focused on the student experience. We use the latest technologies, intuitive responsive designs and secure hosting services.
Search Engine Marketing
Using an integrated strategy of local SEO and paid digital ads, we help your university beat the competition to the top of search results based on your goals.
Local SEO
Being visible in local search results can make the difference between a full enrollment roster from local students and empty seats.
Email Marketing
Whether you are looking to grow your admissions database or student retention, email marketing provides a personalized approach you won’t want to miss.
Higher Ed Social Media
Engage with current students, attract new prospective students and promote alumni events with a creative multi-media social media strategy.
Video Marketing
Say more with creative, branded video marketing that gets more attention across your marketing channels than written words ever could.
Print Design
Create stunning view books, mailers and other admissions print material that showcases the value of the education you provide.
Media Buy
Reach a wider audience and nurture prospective families through your admissions funnel with a strategic integrated media buy campaign.
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Higher Education Marketing FAQs

No two universities are exactly alike. With over 20 years of experience in marketing, we have formed a tried and true process to ensure effective results in an efficient manner across all your marketing channels. Before we spend a single dollar on paid digital ads, we ensure your brand message is strong with a marketing infrastructure built to grow. Your dedicated account manager will guide you through this process each step of the way — while our other team members tackle your project from every angle.

Higher education marketing refers to the strategies and activities employed by colleges and universities to attract prospective students, build a positive brand image, and ultimately increase enrollment. It involves promoting the school’s unique value proposition, showcasing its strengths, and fostering a sense of community, both online and offline.

Katava Marketing has over 20 years of experience as a full-service marketing agency that specializes in industries that keep communities healthy and strong, including educational institutions such as private schools, boarding schools, colleges and universities.

We offer a comprehensive suite of education marketing services, including custom websites, local SEO, paid digital ads, program branding, and more. Our student-first approach has a proven track record of enrollment growth. Our deep understanding of educational institutions – from private schools, boarding schools and higher education – allows us to deliver more effective and targeted marketing solutions.

Every client gets a designated account manager who guides your business every step of the way. We provide fully customized monthly, quarterly and yearly analytics reports that discuss your marketing strategy’s performance and recommended plan adjustments.

Is Your Unversity Visible Online?

If your school isn’t reaching the first page of search results, students will choose the competitors that are. The student experience often starts with search results at any given moment of need. If you’re ready to start competing, contact us today.