
Bringing New Life to a Private School Brand
Key results
Updated Business Materials
Launched Video Marketing
Upgraded Social Media Marketing

Summary
Stuart Hall School was looking for a creative partner who could bring their school’s longstanding brand to new life across all their marketing platforms.
Services used
Updated Business Materials
Launched Video Marketing
Upgraded Social Media Marketing

Challenges & Goals:
Introducing a New Head of School
With the announcement of the New Head of School, Stuart Hall School wanted to ensure their mission statement, future vision of the school and overall brand positioning was encouraging to the school’s entire community during this transitional period.
Out-Dated Marketing Materials
Stuart Hall School was looking to revamp their admissions marketing efforts with an all-new print package that showcases all the new and improved school has to offer. This became pieces to a larger admissions marketing campaign that also included a new social media strategy that involved much more video.
About Stuart Hall School
Founded in 1844, Stuart Hall School is an independent boarding and day school for grades 6-12 located in the historic Staunton, Virginia.
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