Dermatology marketing
that helps the right
patients find you.

Showcase your extraordinary dermatology results with a digital marketing strategy that creates a steady stream of clients.

Describe your project

SINCE 2008 · FORMERLY POINTS GROUP

400+

WEBSITES LAUNCHED

100+

BRANDS DEVELOPED

2.2M

ANNUAL SESSIONS

THE APPROACH

Patient-first, not campaign-first. We’ve offered full-service dermatology marketing to practices of all sizes since 2008 — brand, web, search, as one.

Katava Marketing has offered full-service marketing services to dermatology practices of all sizes since 2008. We craft brands, develop high-performing websites and launch multi-channel marketing campaigns that focus on lead generation for healthcare organizations nationwide.

Our strategic approach to dermatology marketing helps your brand stand out from competitors, and turn website visitors into loyal clients.

WHAT WE DO

A better patient experience

Four connected areas of work. Each one strengthens the next, so
the whole program compounds instead of competing for budget.

01

Brand

Build a recognizable brand that tells your dermatology practice’s story, showcases your mission and highlights the stunning results for your patients. Our services go beyond just logo design. We develop a full brand strategy that impacts your marketing results.

Dermatology Branding

Positioning & Messaging

Referral Materials

02

Attract

The patient experience starts at the first click. Make sure your dermatology website is a reassuring experience for a sensitive need. Our digital marketing strategy drives targeted leads straight to you.

Dermatology SEO

Paid Advertising

AI Search Visibility (GEO)

Reputation Management

03

Convert

Using a collaborative effort of local SEO, content creation, PR strategy, paid digital ads and compelling video marketing, we help your practice beat the competition to the top of search results.

Dermatology Websites

Campaign Landing Pages

Booked Appointments

04

Retain

Create a cohesive positive patient experience from the very first click to ensure patients keep coming back.

Patient Education

Email Marketing

Automation & CRM

HOW WE WORK

A tried and true process

Before we spend a dollar on paid ads, we make sure your message is strong and your infrastructure is built to grow.

STEP 01

Audit & discover

We review your brand, site, search presence and patient journey to uncover your biggest opportunities and challenges.

STEP 02

Strengthen the base

Fixing the foundational channels from branding to your website will ensure higher ROI when marketing starts.

STEP 03

Launch the channels

SEO, paid media, content and email go live as one coordinated program.

STEP 04

Report & adjust

Your dedicated account manager will guide strategic adjustments based on real campaign data.

Tell us about your dermatology practice

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Response within one business day

No Pressure Discovery Call

Prefer to talk?973.998.8008

SELECTED WORK

Proven results

Digital and creative solutions that took brands across industries to all new heights.

Full portfolio

Creative · Email Marketing · Healthcare · SEM · SEO · Website Development

Investing in Digital as a Spine Surgery Start-Up

Creative · Digital Advertising · Healthcare · SEO · Social Media Management · Website Development

Driving Exponential Growth: HCA’s Digital Transformation

Digital Advertising · Orthopedics

Boosting Growth and Patient Engagement Through Digital Ads

COMPLIANCE

Built to dermatology standards

Every digital solution we develop can meet the industry regulation or security standard your practice needs.

WCAG 2.2 AAHIPAASSL encrypted

WCAG accessibilityPartnered with leading accessibility solutions for the latest WCAG standards

HIPAA-compliant formsForm & database solutions with extra encryption and security measures

Secure hosting & supportMonitored, maintained and updated — fast and compliant

QUESTIONS

Dermatology marketing FAQs

Dermatology is a highly competitive field where patients often research extensively before choosing a provider. Effective marketing helps your practice stand out, build trust, and attract qualified patients who are ready to book consultations.

Dermatology is a highly competitive field, especially with both medical and cosmetic services in demand. Effective marketing helps your practice:

Stand out in local search results
Attract high-value procedures (like cosmetic treatments)
Build credibility through reviews and content
Maintain a steady flow of new patient inquiries

Search Engine Optimization (SEO) ensures your practice appears when potential patients search for services like “acne treatment near me” or “skin cancer screening.” A strong SEO strategy can:

Increase organic traffic to your website
Improve your Google rankings
Generate consistent, high-intent patient leads

Katava Marketing specializes in healthcare marketing, meaning we understand the unique compliance requirements and patient journey in dermatology. We create customized strategies that increase visibility, drive consultations, and improve patient acquisition.

Katava Marketing has over 20 years of experience as a full-service marketing agency that specializes in healthcare marketing across New Jersey and beyond. We offer a comprehensive suite of healthcare marketing services, including custom websites, SEO, paid digital ads, branding, and more. Our strategic approach has a proven track record of growth, despite the ever-changing marketing landscape. Our deep understanding of healthcare marketing allows us to deliver more effective and targeted marketing solutions.

Katava Marketing works with healthcare organizations of all sizes and specialties. We cater every marketing plan to match the needs and budget of your business.

Every client gets a designated account manager who guides your business every step of the way. We provide fully customized monthly, quarterly and yearly analytics reports that discuss your marketing strategy’s performance and recommended plan adjustments.