Accurate Production Schedule
All 5 products launched on time, which was especially remarkable, since it required the coordination of resources and work on four different continents and the utilization of outsourced services in Asia.
Notable Impacts
Steady Revenue Stream
The products did not only deliver the desired revenue in year 1, but grew to a significant and reliable revenue stream with double digit million revenue within 5 years.
Setting an Industry Standard
Some of the products became de facto industry standard reference products in the Life Science Industry.
Summary
Katava Marketing was asked to take the lead role in the creation of 5 new digital publishing products for their Life Science Industry segment. Katava Marketing was project managing the two year project including the development of the go to market strategy.
- Client
- Wolters Kluwer
- Location
- Worldwide
- Industry
Publishing
- Services used
The Work
Challenges & Goals
Challenges & Goals:
One of the biggest challenges was the need to coordinate very complex processes and product development activities across many countries, time zones and 4 different continents. Our fully integrated Change Management framework helped in the management of the project and ensured the buy-in from all stakeholders.
The project was one of the first significant moves from print publishing to digital products. As such it became a blueprint for future product development.
About Wolters Kluwer
Wolters Kluwer is a Dutch multinational company that provides information, software, and services for accountants, doctors, lawyers, and other professionals.
The company serves legal, business, tax, accounting, finance, audit, risk, compliance, and healthcare markets.