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An unorganized email list isn’t just annoying; it’s a marketing Achilles’ heel. It leads to low open rates, irrelevant content, unsubscribes, and wasted effort. The solution? Strategic email segmentation. This powerful technique helps you turn that digital dust bunny collection...

Email marketing is an effective way to build relationships, nurture leads and drive conversions. But like any powerful marketing tool, it can backfire miserably if not done correctly. Here are seven email marketing mistakes that should be avoided if you...