This month, YouTube fully embraced AI-powered search with the hopes of helping users dive deeper into their desired topic more efficiently with better high-level overviews that drive more relevant results. YouTube soft launched two new AI features for select users to improve personalized video discovery and recommendations:
AI Search Carousel
YouTube’s new AI Search Carousel is available for Premium users in the U.S. This new feature aims to suggest more videos at a higher level without the commitment of watching videos at full-length. Instead, the AI-powered carousel showcases highlight reels and video clips about the topic of the search query with links to the full video sources for more information. Premium YouTube subscribers can use this new feature on searches related to shopping, travel, or things to do in a specific place.
Conversational Assistant
YouTube’s new AI-powered chatbot aims to provide users with a deeper conversational approach to video recommendations about a particular topic. This conversational assistant can be used before, during or after watching a video to expand the context behind the content within the video. YouTube watchers can ask questions, suggest more content or provide additional information about the topic without interrupting the video playback experience.
How This Affects Your Video Marketing
If you want your business to dominate search results in Google’s full ecosystem, now is the time to take YouTube seriously. As YouTube and Google expand their AI capabilities simultaneously, it’s likely that the AI algorithms will support and rely on each other for more relevant contextual data than we have ever seen before.
In the coming months, you should pay close attention to your YouTube metrics. YouTube analytics will likely adapt to include data on these new features in the near future, which helps marketers understand how people are finding your video content on YouTube — along with how they engage with your content throughout their AI-powered search journey. Gaining a full picture of your YouTube presence and performance will drive a much more contextual video content plan that gets your videos more views.
Ready to take your video marketing and video content strategy to the next level? Contact Katava Marketing today for expert guidance and strategies tailored to your business goals.
