Digital Marketing Archives - Katava Marketing

Boost Local SEO with Hyperlocal Social Media Marketing

If you’re trying to rank higher in local search, you’ll probably think about Google Business Profile updates or on-page SEO tweaks. But hyperlocal social media marketing can be a powerful strategy as well. Here’s how to connect the dots between...

September 23, 2025

AI Marketing Digital Marketing

6 Tips to Be Visible in AI-Search

The way people search for businesses and information online has changed, and if your marketing and SEO strategies haven’t evolved with it, you could be missing out on the benefits that AI Search has to offer. Over 83% of people...

September 17, 2025

AI Marketing Digital Marketing

AI’s Effect on SEO: The Shifting Landscape of Search Engine Marketing

The world of Search Engine Marketing is evolving, but AI marketing isn’t just a cameo anymore. It’s the co-star. From chatbots to AI-generated answer boxes, generative engines are redefining how businesses compete for visibility. Let’s walk through the changes reshaping...

September 4, 2025

Digital Marketing Healthcare

Optimizing Multi-Location Healthcare for Local Search Success

In today’s digital-first healthcare landscape, patients aren’t just searching for “a doctor near me”—they’re looking for providers who are trusted, accessible, and visible across multiple locations. For healthcare organizations with several clinics, hospitals, or specialty centers, multi-location SEO is the...

August 28, 2025

Digital Marketing

Does Lazy Loading Affect Google Core Web Vitals?

Lazy loading has become a common performance optimization technique for modern website development. Every business owner understands the importance of a website for their search engine marketing but many site owners wonder: Does lazy loading impact Google Core Web Vitals...

August 25, 2025

Digital Marketing

What Google Preferred Sources Means for Marketing

Google has rolled out a brand-new feature in the U.S. called Preferred Sources which is a tool designed to give searchers more control over the news and information they prefer to see while searching. Through the Preferred Sources tool, searchers...

August 18, 2025

Digital Marketing

The Hidden Difficulties of DIY Digital Marketing

Let’s get real. Everyone thinks DIY digital marketing is the ultimate quick solution. “Just post on socials, throw up some SEO, run ads and boom.” But before you dive in headfirst, let’s talk about the hidden headaches that nobody’s telling...

August 12, 2025

Digital Marketing

Don’t Settle: What You Should Look For in a Search Engine Marketing Company

Choosing the right search engine marketing company is a crucial decision for any business seeking to enhance its online visibility, attract targeted traffic, and drive conversions. With countless agencies vying for your attention, how do you distinguish the truly effective...

July 30, 2025

AI Marketing Digital Marketing

Google Launches Gemini 2.5 Pro

It’s no secret that Google is heavily investing in AI-powered features as their future of online search. If you’ve searched on Google over the past year, you’ve likely noticed their AI Overview feature at the very top of search results....

July 21, 2025

AI Marketing Digital Marketing

AI Marketing With OpenAI and Shopify Partnership

ChatGPT’s parent company, OpenAI, has partnered with Shopify to bring a native online shopping experience within the ChatGPT platform. This partnership established an integration that allows for ChatGPT users to browse catalogs, compare features or pricing, and purchase products from...

July 14, 2025