Digital Marketing Archives - Katava Marketing

Google Launches Gemini 2.5 Pro

It’s no secret that Google is heavily investing in AI-powered features as their future of online search. If you’ve searched on Google over the past year, you’ve likely noticed their AI Overview feature at the very top of search results....

July 21, 2025

AI Marketing With OpenAI and Shopify Partnership

AI Marketing Digital Marketing

AI Marketing With OpenAI and Shopify Partnership

ChatGPT’s parent company, OpenAI, has partnered with Shopify to bring a native online shopping experience within the ChatGPT platform. This partnership established an integration that allows for ChatGPT users to browse catalogs, compare features or pricing, and purchase products from...

July 14, 2025

3 Reasons Your Healthcare Practice Should Use Yelp

Digital Marketing Healthcare

3 Reasons Your Healthcare Practice Should Use Yelp

You’ve created your healthcare practice brand. You’ve launched your website. You’ve created your social media profiles. What’s your next healthcare marketing move? Every healthcare marketing strategy should focus on building a consistent and powerful online presence that boosts your practice’s...

July 14, 2025

Instagram vs. LinkedIn: Where Should You Be Investing Your Ad Budget in 2025?

Digital Marketing

Instagram vs. LinkedIn: Where Should You Be Investing Your Ad Budget in 2025?

Let’s talk about social media advertising. If you’ve been managing paid campaigns for more than a week, you already know the golden rule: it depends. Which platform, which format, which audience—none of it is one-size-fits-all. But here we are, mid-2025,...

July 7, 2025

Digital Marketing

Google Launches New MUVERA Algorithm

Google announced a new multi-vector retrieval algorithm (MUVERA) that is intended to improve Google’s search experience — both organic search and paid — through a faster and more efficient data retrieval and ranking process. This new algorithm can be used...

June 30, 2025

New YouTube AI Features Improve Recommended Videos

Digital Marketing

New YouTube AI Features Improve Recommended Videos

This month, YouTube fully embraced AI-powered search with the hopes of helping users dive deeper into their desired topic more efficiently with better high-level overviews that drive more relevant results. YouTube soft launched two new AI features for select users...

June 25, 2025

Generative Engine Optimization: The New SEO Strategy

Digital Marketing

Generative Engine Optimization: The New SEO Strategy

What is Generative Engine Optimization (GEO)? Generative Engine Optimization (GEO) is the process of strategically optimizing your website and all your other online content to boost your brand’s visibility in AI-powered engine responses and AI-generated summaries. Generative engines refer to...

June 9, 2025

Is Facebook Dead? – What is its place in Modern Digital Marketing?

Digital Marketing Social Media

Is Facebook Dead? – What is its place in Modern Digital Marketing?

With all the newer platforms out there like TikTok, Instagram, and LinkedIn, it might feel like Facebook is taking a back seat. However, writing it off entirely is not only premature, but could be a costly misstep in your marketing...

May 27, 2025

Digital Marketing

The Digital Marketing Metrics That Matter

Successful digital marketing campaigns aren’t just built on creative strategy, they’re driven by data. That’s why monitoring the right marketing metrics is essential. These numbers provide insight into what’s working, what needs improvement and how to get the best return...

May 22, 2025

Meta Descriptions & How to Write Them for Healthcare

Digital Marketing Healthcare

Meta Descriptions & How to Write Them for Healthcare

Investing time and resources into search engine optimization (SEO) is the only way to consistently get your healthcare practice to the top of search results. SEO is the process of optimizing your website content, design and overall user experience for...

May 16, 2025