Our latest webinar discusses ranking on Facebook and Instagram, challenges with AI driven algorithms, best practices, and what to avoid. In 2022, Facebook and Instagram switched their feed algorithm from a user-connection based ranking to an AI-driven activity-based algorithm to predict what content might be most relevant to you. Since then, social media behavior has changed forever — turning it into a more powerful research and discovery tool.
There are 22 AI systems, 14 across all of Facebook’s key features and 8 for Instagram features. As User Feeds, Reels and Stories are the most popular features across Facebook and Instagram, this webinar focuses on the algorithms that influence those features.
The 4-Step Ranking System
Facebook and Instagram Feed and Reels have relatively the same 4 step system.
Step 1: Inventory
They gather all the potential content you may be interested in, including content from people or accounts you follow and accounts similar to those you’ve followed or engaged with.
Step 2: Signals
Thousands of signals are considered for each post and reel. These include things like user interactions, connections, and inferred actions.
Step 3: Predictions
Signals help Facebook & Instagram make predictions about the types of content you might want to see. Our webinar focuses on the key signals that are considered for Feed, Reels and Stories.
Step 4: Ranking Posts By Score
A relevance score is calculated for each post and reel, determining its position in the Feed while trying to maintain a balanced mix of content types.
Our webinar does a deep dive into how to adjust your Facebook & Instagram content strategy to work with the AI-driven algorithm in a way that will boost your reach and engagement across all the features the platforms provide.
Ready to elevate your marketing in 2025? Check out our upcoming webinars for more marketing tips, tricks and best practices.
